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Road Safety

Westmeath County Council is responsible for the construction and maintenance of public roads, footpaths and cycling infrastructure in the County. This involves ensuring road safety is a key consideration in the planning, design, construction, and maintenance of this infrastructure. The Council also has a road safety awareness role in schools and among the general population in terms of creating awareness and addressing road safety issues. Reducing the number of collisions on the road involves many different partners and stakeholders working together. The Road Safety Working Together Group has produced the Westmeath Road Safety Action Plan 2022.

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'Be Bright, Be Safe, Be Seen’ Road Safety Campaign 2024

Be Bright Be Safe Be Seen poster competition - Poster Mock-Up


Westmeath County Council and Westmeath Sports Partnership, in association with Healthy Ireland Westmeath, are encouraging people to wear something bright and colourful to alert road users to their presence in low light conditions.

The campaign is urging all cyclists, runners, and walkers to show their support by wearing the appropriate reflective gear and lights and to encourage others to follow your lead.
The early months of any year are traditionally a time when more people are exercising outdoors. They may be at the beginning of a new fitness journey, or they may be resuming familiar outdoor exercise routines on their own or as part of a wider group.

Individuals who may set off in daylight don’t realise that they are virtually invisible at dusk, dawn, and at night. Many people believe that since they can see, they can be seen. Unfortunately, motorists have an extremely hard time seeing people in poor lighting conditions. Not only is it get darker earlier at this time of year and stays darker for longer, but the weather conditions also add to the problems.

A runner wearing reflective clothing can be seen by a driver using dipped headlights up to 200 meters away, but the same runner only wearing dark clothes could be just 10 meters from the car before the driver sees them.

Wearing bright clothes can make a huge difference to personal safety and to make you or your group more easily visible to motorists or other road users at any time of the day or night.

It’s hoped this campaign will encourage individuals, and especially those in sports clubs or organised running, walking or cycling groups, to get behind the safety message by giving them a unique opportunity to feature in their very own specially designed ‘Be Bright, Be Safe, Be Seen’ poster.

This is a special interactive campaign where the people supporting and driving the road safety message are the same people who will be outdoors, creating a peer-to-peer system of engagement and promotion of enhanced road safety.

How to get involved:

  • Westmeath County Council, Westmeath Sports Partnership and Healthy Ireland Westmeath are asking sports clubs, community organisations or physical activity groups to send in a picture to the Council of you, or your group, wearing bright colours or lights in support of the Be Bright, Be Safe, Be Seen campaign.
  • Send the picture along with your club badge or company logo to roads@westmeathcoco.ie and we will design a special poster for you including the image and your logo which you can then share on social media to show your special support for the campaign.
  • The best entry will win €250 for their club and there will also be the chance to win LED Beanies, LED light clips and reflective flexi armbands.
  • Each individual entry will also be entered into a draw for one of two €50 Mullingar Chamber vouchers.

Be Bright Be Safe Be Seen poster competition
Full terms and conditions are detailed below: