The competition focus is about people coming together to shape, change and improve daily lives in their communities. Since the competition commenced in 2003, it has impacted on hundreds of thousands of people, all of whom are proud of their place. 

 

The competition is based on communities demonstrating directly to the judges their pride in their place by oral presentations where they highlight community activities, culture and many other aspects that contribute to their pride of place. It is also important that the community demonstrates a real partnership with their local authority and shows that all sectors of the community are included.