Timeframe extended for public submissions to help shape new Tourism Strategy

The timeframe for members of the public to make submissions, which will help to shape a new Tourism Strategy for County Westmeath has been extended to the 20th July. This is part of a wider consultation process in the preparation of the new Tourism Strategy, which will guide and inform tourism development in County Westmeath from 2021-2027.

“With considerable heritage and cultural assets, a scenic and rich natural environment, vibrant towns and villages and an easily accessible location, Westmeath has great potential to benefit from tourism”, said Pat Gallagher, Chief Executive of Westmeath County Council. Many actions and initiatives have been developed and implemented for the long-term benefit of tourism in Westmeath in recent years, including Visit Westmeath promotional activities, further development of the county’s recreational infrastructure and enhancement of the visitor experience at destination towns, villages and attractions. Westmeath County Council have also been working closely with Fáilte Ireland and other key agencies and stakeholders in order to encourage a more regional spread of tourism growth in the long term.

Much has changed in the sector since the launch of the first strategy in 2016, including new opportunities offered though the Ireland’s Hidden Heartlands brand, along with the more recent and devastating impacts for tourism and hospitality businesses arising from Covid 19.
“It’s important that the new Tourism Strategy fully reflects and responds to the range of emerging opportunities and challenges for our county”, said Úna Doris, Tourism Officer.

Members of the public are invited to make submissions and proposals via the Council’s Consultation Portal consult.westmeathcoco.ie, where a set of ‘issues papers’ are available to view and download. These include topics for consideration and aim to set the context and proposed framework the new Strategy.

Topics being considered include supporting the growth of ‘Visitor Destination Towns’ Athlone and Mullingar and how to take full advantage of Fáilte Ireland’s regional experience brands; Ireland’s Ancient East and Ireland’s Hidden Heartlands. In addition, the enhancement and marketing of our visitor experiences are to be considered, particularly our greenways, heritage features and food offering.

The Council are also engaging with stakeholders, including agencies such as Fáilte Ireland and Waterways Ireland, industry representatives and relevant interest groups as part of the process. While face-to-face consultations are restricted at present, anyone who wishes to discuss their ideas or comments before making a written submission, will be facilitated by phone, email or online meeting.

 

Content Last Updated/Reviewed: 09/07/2021