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Choose to Reuse campaign launched in Mullingar

Choose to Reuse Campaign launched in Mullingar

An Cathaoirleach Cllr Paddy Hill recently launched the “Choose to Reuse” project with Mullingar Tidy Towns. Juice Zone in Patrick Street, the café in the Primary Care Centre, and the canteen in Áras an Chontae are all offering a free drink in a reusable cup after obtaining six loyalty stamps.

The aim of the project is to tackle the problem of single use cups and therefore prevent waste, reduce litter and encourage reuse. An Cathaoirleach Paddy Hill stated “we are disposing over 200 million single use cups every year – it is a huge waste of resources both in manufacturing the cups and in disposing of them after their short life. It is wonderful to see the businesses working with their local Tidy Towns Group leading the way to influence behavioural change because that is the solution.”

Derek Tuite, owner/manager of all three businesses, stated “I am delighted to be extending the scheme to Juice Zone and the Primary Care Unit. I have reduced my costs eliminating the need for single use cups in the Council Canteen saving money on both purchasing and disposing of them. Customers will now have the opportunity to purchase their reusable cup to support the valuable work of Mullingar Tidy Towns and receive a free cuppa under the loyalty scheme while also doing their bit for the environment so it’s a win/win for all involved.”

Members of Mullingar Tidy Towns and Mullingar Chamber were in attendance for the launch. Cllr Bill Collentine, Chairperson of Mullingar Tidy Towns stated, “the ongoing enhancement works are an investment for future-proofing our town and delivering high quality civic areas - promotions such as the reusable cups compliment these works as we have to be working towards being more sustainable in our daily actions and this is a very simple and manageable step.”

“The National Tidy Towns competition includes the category “Sustainability – doing more with less” and this project supports this category” stated Ruth Maxwell, Environment Department of Westmeath County Council. She continued “this category has proven difficult to secure marks in over the years with results in the category in Westmeath ranging from 6 – 19 points out of 50 (Listowel, overall winner in 2018 got 23/50 marks) and it is hoped that participation in this initiative will secure points in the results this year.”

The Conscious Cup campaign aims to decrease the use of single use cups, by encouraging cafes and other outlets to incentivise, through rewarding, customers who bring their own. The campaign hopes this small change in behaviour will help to influence and start consumers and cafés on their journey towards responsible consumption.

For more info, contact:

Ruth Maxwell 044 933 2125 or awareness@westmeathcoco.ie

Content Last Updated/Reviewed: 29/07/2019