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Athlone Tourism Cultural Quarter

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Westmeath County Council in association with Turley Planning Consultants are inviting stakeholders and members of the Athlone community to take part in an early consultation exercise to explore the needs and aspirations of the local community, as part of the development of a new Athlone Urban Design and Regeneration Framework. The initiative is funded by the Urban Regeneration and Development Fund, part of the Government’s Project Ireland 2040 programme, which designates Athlone as a Regional Growth Centre.

The project’s multi-disciplinary team is working to establish a design Framework, based, in part, on the needs and aspirations of the local community. This is a key step, laying the foundations for the development of a masterplan for the regeneration of Athlone.

This consultation process is necessary to inform the creation of a visionary, ambitious and creative design masterplan that will identify and prioritise a ‘pipeline’ of Regeneration projects in the plan area. The public consultation survey has been designed to identify the needs of the local community and to gauge public perception on the public realm and placemaking interventions undertaken to date, and importantly, to ascertain what changes you would like to see in your town.

We are keen to engage with you to understand your vision for Athlone. To inform this work you are invited to complete the following consultation survey online, available at:www.athloneframework.ie. The survey goes live on Monday 11th April 2022 and will close at 5pm on Friday, 22 April 2022

Online Survey Consultation Details



The project represents Westmeath County Council's long term vision and commitment to regenerate the west or left bank of Athlone to support it's emerging cultural quarter status by combining strategic planning together with best practice planning policies and active land management.

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Aerial view of Athlone West

View looking West towards the proposed Tourism and Cultural Quarter

View looking West towards the proposed Tourism and Cultural Quarter


Westmeath County Council has appointed Turley Planning Consultants to prepare an ambitious ‘Urban Design and Regeneration Framework Plan’ with the assistance of Urban Regeneration Development Funding.

The Framework will prioritise and plan for a ‘pipeline’ of projects which will reimagine streets and reopen the backlands to deliver a compact and smart growth-based approach to Athlone’s future regeneration. It will connect and integrate green spaces with urban places and facilitate the development of the Athlone Tourism and Cultural Quarter to the west side of the town.

The Framework will form part of an integrated process alongside the preparation of the recently initiated joint Athlone Economic and Marketing Strategy and the Athlone Transport Strategy, all of which are being prepared to inform and underpin a robust and effective Joint Athlone Urban Area Plan in collaboration with Westmeath and Roscommon County Councils.

In addition to informing the forthcoming Joint Athlone Urban Plan, the ‘Urban Design and Regeneration Framework Plan’ will act as a tool to inform and provide guidance on regeneration and placemaking project proposals (pipeline projects), based on resilient urban design, public realm and placemaking, architectural design, sustainability and landscaping.

Work on Stage 1 of the plan process has already commenced with the Multi-disciplinary team advancing data collection, surveys and research. Public consultation and stakeholder engagement will commence in advance of Stage 2.


The Regeneration Team can be contacted at

Regeneration Project Team,
Westmeath County Council,
Áras an Chontae,
Co. Westmeath. N91 FH4N
Tel. 044-9332000
Email: regen@westmeathcoco.ie